Monday 9 July 2018

Eureka Forbes: A Champ's Life

Brief: Make a film that tells people what makes a person working for Eureka Forbes a EUROCHAMP. The task was to portray 6 characteristics of the Eurochampi.e. he is Reliable and Trustworthy, Knowledgeble, Adapts to whatever situation, Smart in making decisions and converting the leads into business, Builds relationships, Always there when you need him. Also, another objective of this film was to boost the moral of the Eurochamps community and encourage their friends to join Eureka Forbes and become Eurochamps.

Idea: A Champ's Life. We created a 4+ minute digital film which is actually a story of a Eurochamp. It revolves around these 6 characteristics. And following thes 6 points how he has arrived in life. And how his friends look upto him as their role model.    




 










Saturday 2 April 2016

Client: London Dairy
Agency: MSLGROUP

Summer is the best time for ice creams, but it is also the time when people look for different ways in which they can enjoy and unwind. The teaser campaigns for film, showcases the excitement among people, in the anticipation that of summer. The two teasers show people are happy that #SummerIsComing and a twist was added to ensure mystery and intrigue on what’s next, by an element of transition scene.
Then the main film on #SummerOfIndulgence, brings to life various ways in which people can indulge during summer by going for a long drive, fishing, camping, surfing, etc... The thought is to showcase how London Dairy transforms these regular occasions into memorable moments and experiences when you “Give into Indulgence”.

Teasers 10 seconds

#SummerIsComing

 


#SummerIsComing

 


#SummerOfIndulgence Full Version


Thursday 3 March 2016

Reckitt Benckiser : RB Mavericks Case Study Challenge
Agency: MSLGROUP SocialHive




SONY ALPHA COMMUNITY: PROJECT PALADIN

Winner of 2015 Stevie Gold and Silver awards
for Online Marketing Campaign of the year
and Brand (Consumer) Experience of the Year
SABRE Awards 2015 - Certificate of Excellence of Brand Digital Platforms

Agency: MSLGROUP SocialHive






Saturday 5 October 2013

Mahindra FirstChoice: Launch Campaign
Copy: Paul Menacherry, Atin Roy
Art: Sachin Karle








Anchor Neo Naturals Toothpaste: Launch Campaign
Copy: Paul Menacherry, Amit Acharekar
Art: Sachin Karle, Sandeep Poyekar




Kelvinator Home Appliances: Re-Launch Campaign
Copy: Paul Menacherry, Amit Acharekar
Art: Sachin Karle, Sandeep Poyekar





Saturday 11 June 2011

Kotak Mahindra Bank - Its grt 2b 25

The Kotak Mahindra group turned 25 years.
In the campaign various people talk about the wonderful age of 25 'It's great to be 25.
It is a Print and Outdoor continuation of 12 TVCs (10 seconders).
Art: Sachin Karle.
Copy: D Ramakrishna, Atin Roy, Rahul Raja, Aniket Mangrulkar
Photographer: Saish Kambli